Studyportals Workshop

Rebranding Greek Higher Education – Recruiting International Students

In today’s globalized world, higher education institutions need to adapt to the changing dynamics of the international landscape, and make informed decisions to remain competitive and relevant. Study in Greece and Studyportals join forces to organize a groundbreaking workshop on international student recruitment and global trends in higher education. This unique event will give participants the opportunity to engage with the challenges and trends which are shaping the international student recruitment landscape and equip them with clear and actionable recommendations to develop, implement, and measure an internationalisation strategy for their university.

Workshop Objectives

  • Inform your internationalization strategy and make data-driven decisions
  • Identify the most promising recruitment countries
  • Understand student interest in Greece
  • Delve into the latest trends of global higher education
  • Gain valuable insights into the supply and demand for international study programs
  • Develop a digital marketing plan

The event will be taking place on Friday 5th of April at 11:00 at Harokopio University Athens. The workshop is open to the administration and faculty of all Greek universities.



“The Student Odyssey: understanding the student journey from the decision to study to enrollment” – Gyles Hawkins

“Recruiting International Students: Marketing Workshop”
– Damaris Clark


5th April 2024

Opening addresses:
  • Dr. Ulysses Zoras, Secretary General at the Ministry of Education, Religious Affairs and Sports
  • Prof. Christos Michalakelis, President of Study in Greece
Presentations pt.1:
  • SiG activities to support the internationalization of Greek universities (Dr. Theo Papaioannou, Executive Director, Study in Greece)
  • “The Student Odyssey: understanding the student journey from the decision to study to enrollment” (Gyles Hawkins, Studyportals)
Break for refreshments
Presentations pt.2:
  • “Recruiting International Students: Marketing Workshop” (Damaris Clark, Studyportals)
  • Q&A session with Gyles, Damaris and SiG
  • Closing remarks

Organised by:

Venue Location:

Harokopio University - Kallithea, Athens, Greece

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